Packaging | Ogilvy & Mather | 2014
A part of Unilever, BRU Coffee is India's largest coffee brand and they were testing out their new packaged Cold Coffee under the names of Kaffee and Berg.
BRU was targeting the youth of India and wanted a strong visual appeal that could compete with likes of Pepsi and Coca-Cola
My idea was to integrate and play with the contrasting features of coffee and cold; to show the energetic and calming features at the same time. Treating it like 'fire and ice'.