Branding | Freelance | 2014
This is a branding project for an experimental social networking website called treetins.com, which had the core concept of making strangers social. The platform was designed to allow people you didn’t know, but shared similar interests as yours, to become your friends.
Bench - be it a park bench or a public transport waiting space, is a place where strangers generally meet. Many strike up a conversation which will lead to some kind of connection. For this networking website, I felt this was the ideal concept to move forward with. So the logo was woven around the image of a bench.